Ecommerce Savvy™
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.
Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.
Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
Episodes
39 episodes
039: When is the right time to start Facebook Ads?
If you have ever wanted to run paid ads to your Shopify store, but aren't sure if it's the right time, or if you have the right things in place, this episode will help clarify which stage you are in and when the time might be right for you!&nbs...
•
Episode 39
•
11:27
038: Mindset in Business - Part 3
In this final episode of our Mindset in Business series I give you a framework for getting out of your head spiral and into action. All it takes is a willingness to brain dump everything out of your head, onto paper and create a pla...
•
7:13
037: Mindset in Business - Part 2
Welcome back to the Mindset in Business Series - Part 2! In this episode I talk about getting out of your own way and how to snap out of it when you see yourself start to spiral.I talk about: ✔ How confidence isn’...
•
Episode 37
•
14:08
036: Mindset in Business - Part 1
This week I'm diving into a different topic than normal and sharing how mindset in business can take you far, or keep you struggling. I'm kicking off this mindset series by diving into why we tend to focus on external problems...
•
Episode 36
•
13:12
035: Controlling Your Brand’s Narrative in the Age of Virality
What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months? For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will.
•
Episode 35
•
18:21
034: How to get your Product Brand Ready for Wholesale with Kristin Fisher
If you are thinking about wholesale, this weeks episode is for YOU! In this episode I sit down with Kristen Fisher of Kristin Fisher Coaching. Corporate Media Buyer turned product brand and Faire coach, Kirstin walks usthrough p...
•
Episode 34
•
27:29
033: 5 Trends in Ecommerce for 2025
We are officially back! In this episode I talk about what Ive been up to over the last 9 months, where the podcast is headed moving forward and what my predictions are in Ecommerce for 2025. If you have any suggestions...
•
Episode 33
•
27:41
032: How to Research a Market Niche
How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitab...
•
Episode 32
•
11:08
031: Starting a New Ecommerce Business From Scratch
This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! Yes, I am coming back into the product biz space with a brand new biz idea and you can tune in today to see how...
•
Episode 31
•
16:27
030: Safeguarding Your Brand: Expert Insights with Chandler J. Esq.
In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-ba...
•
Episode 30
•
35:20
029: How to get started on Etsy with Giulia Ruozzi
On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller.With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what...
•
Episode 29
•
37:51
028: Solo Episode | 4 Things to Consider if You are Struggling to Make Sales.
In this episode we dive into 4 areas to target if your shop is struggling to make sales. We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! Enjoy this quick 10 minute episode on how to...
•
Episode 28
•
11:22
027: Why Shopify Isn't the Problem and How to Overcome this Common Misconception
On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify.I also dive into the importance of taki...
•
Episode 27
•
16:21
026: How to Run your Biz like a Game of Chess with The Estie Bestie
This week I sit down with The Estie Bestie™Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! She took her biz savvy to a whole new level when she discovered t...
•
Episode 26
•
36:39
025: The Future of AI and Product Marketing with Hattie Dunstan
Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey,...
•
Episode 25
•
54:36
024: How to Use LinkedIn to Sell More of your Products with RT Custer
RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch ...
•
Episode 24
•
45:57
023: Solo New Year Episode
Welcome 2024!In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024.This episode I also talk about:
•
Episode 24
•
17:44
022: Brand Packaging and Design with Lisa Juarez
Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their p...
•
Episode 22
•
44:10
021: Email Marketing for Ecommerce with Shlesha Pandey
In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help...
•
Episode 21
•
41:59
020: All things Meta Ads with Jenny Parulski
On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked!From high school math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks f...
•
Episode 20
•
32:49
019: Marketing on Social Media as a Product Based Business with Jessica Sheehy
On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small b...
•
Episode 19
•
58:13
018: How to Approach Growth as a Product Biz with Sandy Dedeian
On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of ...
•
Episode 18
•
40:41
017: How to Launch a New Product into the Market with Alicia Long
In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok...
•
Episode 17
•
30:34
016: Podcast Resuming and Announcing My New Group Program!
Summer is finally over and we are bringing the podcast back! Im so excited to have fresh new episodes coming up. I have some very special guests and new ttrends for ecommerce you wont want to miss. Also, my new program, ...
•
Episode 16
•
7:30
015: How to Use ChatGPT in your Product Biz
In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of tim...
•
Episode 15
•
33:21