Ecommerce Savvy™
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.
Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.
Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
Ecommerce Savvy™
022: Brand Packaging and Design with Lisa Juarez
Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers.
In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs.
Topics covered in this episode are:
- How your brand design should reflect your customers' needs, your brand's message, and brand values.
- How to approach design in a way that helps your product stand out from your competitors
- Creating packaging that is functional but also has aesthetic
- How to use Eco-friendly package design while still being on brand
- How brands can tell their story with their packaging
- Using color theory to attract your ideal customer and MORE!
Tune into this week's episode to learn more about brand and packaging design for your product based business.
You can catch up with Lisa and learn more about Palm and Palma on her website https://www.palmandpalma.com/ or on Instagram @palmandpalma