Ecommerce Savvy™
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.
Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.
Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
Ecommerce Savvy™
017: How to Launch a New Product into the Market with Alicia Long
In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she now sells her product in Target, Costco, Starbucks and other retail locations.
Alicia also teaches entrepreneurs how to use TikTok in order to reach your target audience, and is a firm believer that if you want to be successful, you must be on TikTok.
Topics covered in this episode are:
- How to find and discover manufacturers when creating a new product in the market
- How to create momentum in business, especially in the early stages
- How to be your own PR team
- What it's REALLY like being on a show like Shark Tank
- Why using FB Ads early in business is not always the best approach
- Being invited to TikTok's pilot program TikTok Shops
All this and more, on this week's episode.
You can learn more about Nutr at https://thenutr.com/
If you would like to learn more about Alicia and how to work with her on your own business check out this link here: https://www.youtube.com/watch?v=7hlIqcM-__g