Ecommerce Savvy™
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.
Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.
Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
Ecommerce Savvy™
027: Why Shopify Isn't the Problem and How to Overcome this Common Misconception
On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify.
I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design.
Other topics on this episode are:
- Understanding Your Target Market: The foundational importance of knowing who you are selling to for effective marketing and product positioning.
- SEO and Website Optimization: Key strategies for enhancing visibility and attracting the right kind of traffic.
- User Experience Design: Designing your website in a way that facilitates easy discovery and purchase of products by potential customers.
- Sales and Marketing Systems: The critical need for a consistent approach to marketing and sales to build momentum and achieve sustainable growth.
This episode serves as a reminder that overcoming barriers to success on Shopify, or any platform, requires a mix of strategic action, continuous learning, and adjustment, rather than a quest for the perfect setup.
Enjoy!
If you have any topics you would like to hear about on the show send them to hello@ecom-savvy.com