018: How to Approach Growth as a Product Biz with Sandy Dedeian

On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape.

Topics covered in this episode include:

• Critical aspect of knowing when you've achieved product-market fit. 
• The importance of foundational strategies, such as defining your ideal customer and the significance of content in brand development.
• The need for brands to find their unique selling point (X-factor) even in a market saturated with products.
• Why excessive viral attention can sometimes harm a brand rather than benefit it.
• Insights into being intentional with social media, especially for product brands, and the difference between being an influencer and a business owner.
• Understand that marketing doesn't guarantee success and why it's crucial to work on your organic content alongside paid campaigns.

And so much more! 

You can connect with Sandy on Instagram @sandydedeian and on LinkedIn https://www.linkedin.com/in/sandydedeian/

She's also host of The Rectified Podocast. You can tuen in here! https://podcasts.apple.com/us/podcast/the-rectified-podcast/id1482176162