Ecommerce Savvy™
Welcome to The Ecommerce Savvy™ Podcast, the ultimate marketing resource for ecommerce brands, hosted by Deonnah Carolus.
Deonnah is the founder of Ecommerce Savvy™ a thriving community dedicated to helping online shop owners succeed. Join me each week as I dive into topics around Shopify marketing, ecommerce trends, brand development, brand growth, traffic strategies, ways to increase your sales, and the latest insights from industry professionals.
Prepare to be inspired, empowered, and equipped with the latest strategies in ecommerce. Whether you're a seasoned pro or just starting out, tune in to unlock profit and growth for your online store.
Ecommerce Savvy™
026: How to Run your Biz like a Game of Chess with The Estie Bestie
This week I sit down with The Estie Bestie™
Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world!
She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based business. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry.
Hear how Athena took an opportunity to revitalize something old and give it new life, under her new patent and trademark she is taking the Estie Bestie brand to a multi-seven figure empire.
Follow The Estie Bestie on IG @theestiebestie or shop her products online at theestiebestie.com.