Ecommerce Savvy™

035: Controlling Your Brand’s Narrative in the Age of Virality

Deonnah Carolus Episode 35

What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months?  

For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will.

Tune in to this weeks episode as I break down 3 essential strategies for not only owning, but controlling your brands narrative in the age of virality. 


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